Serge Geralds

Serge Geralds
Title:

Associate and Technical Director

Bio:

25 year veteran as an Associate Director and Technical Director for live television and music events

Posts by Serge Geralds:

Directing Multi-Lingual Television

Every once in a while I get a chance to flex my foreign language skills. Sure it does come in handy when you’re ordering from the menu of a Portuguese or Spanish restaurant, but in this global TV market being multi-lingual is a great plus. Because of that, I’ve been able to work with many […]

Broadcast Innovation : Jack Kestenbaum

“I don’t know what you’re going to do, but someday down the road, you’re going to be a great curtain puller.”   Those words, spoken of a man who would forge onward to an illustrious 42-year television career, much of which just so happened, behind the curtain. His accomplishments are more than worthy of the […]

Associate Director and base-60 math

In my career as an Associate Director, I’ve been fortunate enough to work in varying AD capacities such as Control room, tape, post-production, sports and music. All those roles come with their specific responsibilities, as well as their own skill set needed to do the job. One AD role is not necessarily tougher than the […]

Directing for Blackberry

When Blackberry introduced their brand new Blackberry10 operating system and new phones, the Z10 & the Q10, they had to get the word out, they needed to reach as many people and media outlets as possible. The company’s market share had been shrinking dramatically, in part due to the iPhone’s continuing dominance and the slew […]

NJTV’s Hurricane Sandy Coverage

The wrath of Super Storm Sandy came and went, leaving in its wake a path of destruction of unthinkable proportions. Power transformers exploded, taking with it power lines and electric switching stations, leaving nearly four million homes in darkness. The Jersey shore was devastated, images of what was once the state’s playground was no more. […]

Audio 101

“I see Six Drunken Scottish dudes, who smell because they haven’t taken a bath in a week. All of a sudden, I’m their best friend.” Sound like a line from a Tarantino movie or perhaps an excerpt from one of Hunter S. Thompson’s psychotropic-induced novels? Neither. It’s but one experience taken from the pages of […]