Articles - Producer
Learn to Listen
A million years ago I spent my days designing and studying the creation of sound through the technology of analog and digital synthesizers. My nights were occupied by pushing audio faders and tweaking EQs as a Studio and Live Sound Engineer throughout NYC’s recording studios, clubs and concert venues. Without realizing it I was rewiring […]
Learn to Listen
A Producer’s Role
The term “Producer” is as broad and varied as the industries they service. In theater and film the Producer is the dealmaker. Usually their responsibilities are: Find a project. Secure financing. Hire the major players; Director, leading actors, support staff, etc. and manage the team to a profitable conclusion. Their part is primarily that of […]
A Producer’s Role
Creativity is a Team Sport
Production or producing is a team sport. Or have we forgotten that fact, given the advent and advancement of new technology? With the advancement of technologically creative tools and their inexpensive price points, we straddle the fine line between “because we can, does that mean we should.” My point is this, just because technology allows […]
Creativity is a Team Sport
Life is a 3 Act Play
The other day I was in a discussion with the crew, (my idea of a discussion is, I talk and they listen… not really but I must admit it does seem like that at times). Suddenly I was rudely interrupted by a resounding, “yea yea we know! Telling a good story means telling it in a three-act structure. If it was […]
Life is a 3 Act Play
Creativity takes Courage
On the back of our Ferro shirts is a quote by Henri Matisse, “ Creativity takes Courage.” Three simple words which every time I hear or see, take on a new meaning. Throughout my career I have had the honor and blessing to work with some of the worlds most “creatively courageous” people. Many of […]
Creativity takes Courage
#GiantsCamp Finding Fun
#GiantsCamp always entails a 10+ hour workday. It is always hectic and MOST IMPORTANLY, it truly is always FUN! “Find a job you love and you’ll never work another day in your life.” Television is serious business. Work, in general, should always be handled with a sense of professionalism and significance … However, one must not forget […]
#GiantsCamp Finding Fun
February @ Ferro
February was a busy month for Ferro Productions as we re-embarked on our path to seek out the industry’s most intriguing names for on-camera interviews. We were fortunate enough to sit down with three individuals, respectively, who represent very different spectrums of the production community. Each of our interviewees took us on a vivid ride […]
February @ Ferro
NJTV’s Hurricane Sandy Coverage
The wrath of Super Storm Sandy came and went, leaving in its wake a path of destruction of unthinkable proportions. Power transformers exploded, taking with it power lines and electric switching stations, leaving nearly four million homes in darkness. The Jersey shore was devastated, images of what was once the state’s playground was no more. […]
NJTV’s Hurricane Sandy Coverage
Capturing 9/11 “Never Forget” a Production Company’s thoughts and memories
With the passing of yet another 911 anniversary I am always drawn to the day and the flood of emotions it created. For all of us there is “a” moment. The moment we heard, saw or felt the horror. The moment we realized how fragile our lives are. The moment we realized how much we […]
Capturing 9/11 “Never Forget” a Production Company’s thoughts and memories
Ferro Productions Reaches New Heights
Two TERABYTES of behind the scenes action was captured by Ferro Productions’ team upon finishing 14 hours of work at the NFL’s opening day rehearsal and setups at Metlife stadium. At the crack of dawn, as the sun rose over the NY skyline on another jam packed day, Ferro’s crew was already preparing for phase […]
Ferro Productions Reaches New Heights
NFL Behind the Scenes: Producer Blog
Rarely does a producer get an opportunity to spread his wings over a vast array of stories all in one day, all generic zoloft under one roof (or sky in this case). Yesterday marked the day before the NFL’s second what is viagra used for biggest pharmacy-online-7days.com event, the Season Opener. (The Super Bowl being […]
NFL Behind the Scenes: Producer Blog
Learn to See
EYES A few years ago I was on holiday in the Costa Rican cloud forest. (BTW one of the most beautiful places on earth). While walking through the dense forest (jungle) I took a few minutes and applied my ear training to my vision. I sat down and “looked”. For the first […]
Learn to See
The Art of Video Capture
Our job as TV / Broadcast Producers is to tell a story, optimally with as much visual content as possible. To capture that content, a Producer must rely on the talents and experience of his Camera Operators and Director of Photography (DP). However, all the talent in the world will not help Feeling. I as […]
The Art of Video Capture
Unsung but not Unheard: Audio Sweetening
The next time you watch TV, go to the movies, or view any professionally produced video close your eyes and “watch” it. If you are able to appreciate and “see” the story you rest assured the Wizards of audio sweetening had their hand in that production. As a producer and a former audio engineer / […]
Unsung but not Unheard: Audio Sweetening
Producer Blog
One of the more difficult things about producing programming for a sports team is being at the mercy of a constantly moving target. Every night our producers spend hours pouring over the teams next day schedule trying to match the team’s logistics to our shows content needs. Come morning’s 9:30 production meeting, the producers feel […]
