Learn to Listen
A million years ago I spent my days designing and studying the creation of sound through the technology of analog and digital synthesizers. My nights were occupied by pushing audio faders and tweaking EQs as a Studio and Live Sound Engineer throughout NYC’s recording studios, clubs and concert venues. Without realizing it I was rewiring […]
Creativity is a Team Sport
Production or producing is a team sport. Or have we forgotten that fact, given the advent and advancement of new technology? With the advancement of technologically creative tools and their inexpensive price points, we straddle the fine line between “because we can, does that mean we should.” My point is this, just because technology allows […]
The Pioneers of Digital
Digital – per the World English Dictionary; is defined as “the representation of data as a series of numerical values”. Kinda bland as definitions go. At least until one takes a deeper look, especially during a time when it seems that “digital” technology is what keeps our world turning. Let me explain. While digital technology […]
Life is a 3 Act Play
The other day I was in a discussion with the crew, (my idea of a discussion is, I talk and they listen… not really but I must admit it does seem like that at times). Suddenly I was rudely interrupted by a resounding, “yea yea we know! Telling a good story means telling it in a three-act structure. If it was […]
Learn to See
EYES A few years ago I was on holiday in the Costa Rican cloud forest. (BTW one of the most beautiful places on earth). While walking through the dense forest (jungle) I took a few minutes and applied my ear training to my vision. I sat down and “looked”. For the first […]
The Art of Video Capture
Our job as TV / Broadcast Producers is to tell a story, optimally with as much visual content as possible. To capture that content, a Producer must rely on the talents and experience of his Camera Operators and Director of Photography (DP). However, all the talent in the world will not help Feeling. I as […]
Producer Blog
One of the more difficult things about producing programming for a sports team is being at the mercy of a constantly moving target. Every night our producers spend hours pouring over the teams next day schedule trying to match the team’s logistics to our shows content needs. Come morning’s 9:30 production meeting, the producers feel […]
Hanging on the Tour Bus
Atlantic City, NJ Ferro Productions had a crew travel to America’s Playground yesterday gathering content for the upcoming reality show “Making It Kool.” We joined Robert “Kool” Bell and a few members of his Gang on their state-of-the-art tour bus at The Golden Nugget Resort and Casino to compose two different interviews. During the first […]
Madonna XLVI
Super Bowl Halftime Show XLVI – “My stage gets built in 8 minutes and it’s an elaborate stage and we do a lot of crazy stuff on the stage and so for me the hoping and the praying that’s going to go on to make sure that it’s all put together right…” Madonna shares on […]
Synth Evolution
It’s difficult to listen to music today and ignore the dominating presence of electronics that stretches across almost every genre. Although some artists might rely more on electronic instruments to craft their sound than others, it is rare these days to find a musician who is unfamiliar with synthesizer technology. Over thirty years ago it […]
The Parabolic Revolution
First know use: 1669. No way! It couldn’t be! The “parabolic microphone” wasn’t even around back then! EXACTLY! What was around back then was the first known use of the word PARABOLIC from the Late Latin parabola parable, so say’s Merrian-Webster. So what does that bit of trivia have to do with the parabolic revolution? […]
9/11/2001
In the recent waking of the ten year anniversary of September 11th, 2001, Ferro Productions took time to reflect back on that horrifying day. The events that transpired on 9/11 will forever be engraved in the history books of this country and although all Americans were affected by the terrorist attacks, people living in the […]
